HPE needed to empower its account leads to promote a new (at the time) hyperconvered VM solution, a detailed and extended sales cycle based on real technical details and insights.

I developed copy for a full range of sales support deliverables, including a solution brief, data sheet, FAQs, battlecards, call scripts, and email templates.

This required interviewing multiple product leads to extract the full details and insights, then turn those into a compelling narrative, referenced and backed up with published sources. I organized and simplified large bodies of information and resources to enable account leads to easily access what they needed, when they needed it.