Creative director.
B2B Technology Storyteller.

Creative strategy and narrative architecture for complicated technology

Hi, I'm Selena. I translate the deeply technical into the undeniably human by turning cloud infrastructure, cybersecurity, and AI into narratives people actually see themselves in. For 15+ years, I've led creative content, messaging development, and strategy for global brands like Google Cloud and HPE. From the big things, like a strategic content framework, to the “little” things like getting just the right headline, I’ve managed it or created it. If it involves complex tech and compelling storytelling, we should talk.

DOWNLOAD RESUME

Get in touch

expertise

I lead creative vision for enterprise tech brands, defining strategic direction and guiding teams to deliver campaigns that drive outcomes.
- Brand strategy & positioning
- Campaign concepting
- Team leadership
- Cross-functional collaboration
I architect messaging systems that scale globally—frameworks adopted across 40+ countries serving millions of users.
- Messaging frameworks
- Voice & tone development
- Global scaling
- Brand positioning
I concept and execute multi-channel campaigns from product launches to global events, balancing vision with operational excellence.
- Campaign strategy
- Multi-channel execution
- Concept to delivery
- Performance optimization

I design content systems that drive sustained engagement—building infrastructure needed to scale while maintaining quality and brand adherence.
- Editorial strategy
- Content system design
- Production workflows
- Quality frameworks
15+ years translating cloud, AI, and cybersecurity. Google Cloud-certified with deep technical fluency.
- Technical translation
- Cloud/AI/Security expertise
- Developer relations
- Product launches
I build high-performing creative teams and serve as the connective tissue across organizations to ensure communication and brand consistency.
- Team building
- Creative mentorship
- Cross-functional leadership
- Culture development