The cloud security experts at the Office of the CISO at Google Cloud represent some of the brightest minds in the business. And getting their voices out there helps Google Cloud demonstrate the intellectual heft behind its technology. But these busy experts needed a more efficient way to generate and publish their thought leadership.

We created an ongoing content ghostwriting program for which we conducted original research through interviews, and then spun that into blog posts and long-form reports, bylined by our cloud security experts. As technology copywriters, our domain knowledge of cloud security proved vital for enabling us to interpret expert and detailed insights into digestible content.

To promote these core assets, we created a kit of templates that we could quickly adapt for banner ads, social posts, landing pages, and email.

As creative director, I provided program oversight, editorial planning, content reviews, and writing chops.