SentinelOne had a market-disrupting cloud security product to introduce, and they wanted to go big. You could say they wanted to…cause a storm (sorry).

I guided the creative vision for a 30-second commercial to promote the launch of SentinelOne Singularity Cloud. Sounds like a little, but it was a lot! In short, we turned this technical B2B product into a simple but compelling narrative with a visual punch that elevated the brand as well as the audience.

I worked with the full team to define all elements of the creative, including the magnificent video art piece that serves as the set background. This was my favorite project of all time!