Google for Education needed to develop its brand voice in order to differentiate its digital teaching and learning tools, an important and growing product family.

I introduced a messaging framework that supported product-specific narratives as well as themes such as digital privacy, AI, and sustainability. I worked closely with our content strategists and client product teams to interpret focus group and industry insights into meaningful customer-facing language.

Our messaging frameworks have provided a foundation for enabling Google for Education to quickly develop assets - such as web copy, one-pagers, email campaigns, banner ads, and pitch decks - that all support and extend the brand narratives. My team and I developed the vast majority of these assets, and everyone always loved working with this brand.