To help cultivate its audience of early stage startup founders and encourage applications to a valuable program, Google for Startups needed a stand-out campaign with sharp messaging, bold visuals, and a direct voice that could also be adapted globally.

I drove the creation of a campaign concept that elevated the actual graduates of the program as the hero element. We kept the focus on our founders with Google-white backgrounds, and gave them a strong voice with bold, catchy headlines.

We then extended the creative to demonstrate how to apply it across assets, ranging from social and banners to event signage and schwag.