The Home Depot wanted to better engage its professional contractor audience by creating how-to content specifically created for them.

I proposed an approach that featured a knowledgeable and skilled host with an actual contracting background who could evoke experience and authority, as well as handle tools convincingly.

We developed three videos for which I wrote each script, including the tricky technical bits. I provided creative guidance through the process of selecting a director, talent, location, set decoration, and wardrobe. And I even joined the filming crew on site to guide our original vision and help pinch hit creative challenges and script tweaks. I can also now read a micrometer.