Google for Education needed a new campaign with strong messaging for its partner network in order to directly compete with a competitor product that was gaining market traction. I guided the development of a campaign-in-a-box concept that highlighted the product’s edge over the competition - the ease of an all-in-one solution versus the patchwork of apps that many schools must stitch together.

Our core concept was a verbal construction that offered flexibility, detail, and opportunities for a wink and nod. We designed the campaign as a set of basic assets for partners to download and adapt across social, emails, banners, and more, while adhering to the core campaign concept.

The campaign was the most downloaded among Google for Education partners to date.