In order to reactivate users of Google Classroom, Google for Education was looking for a way to connect with teachers in their real working environments.

My team and I worked with Google to develop a direct mailer package designed to give teachers something tangible to help bridge the gap from analog, paper-based processes to working digitally using Google Classroom. The package included an intro letter, user playbooks, an exclusive invite, and fun illustrated decals.

We developed a package that was playful but practical. Teachers or admins could open their playbooks right on their desks and learn how to use the platform most effectively.