I’ve been writing about enterprise and cloud technology since before they were even calling it the cloud, and I’ve learned how to quickly summarize complexity and distill topics down to the human parts. It’s about finding what each audience really cares about and zeroing in on that, whether it’s how to grow a startup, quickly build an app, or even stage a home for sale.

I love a big content mess! It’s frustrating! It’s overwhelming! It feels impossible to solve! But once you can coax that chaos into a workable structure, oh the satisfaction as you enjoy the ease of creating newsletter programs, email campaigns, blog posts, social campaigns, and more. All under the umbrella of a unified editorial calendar, voice and tone, and content strategy. Can you feel it?

Branding, voice and tone, campaign concepting, I love it all. It’s my absolute favorite part of working with clients. It’s the most fun and the most rewarding. In the creative realm we get to really delve deep into what a brand and business are all about, including and especially all the sticky human parts. We get to share crazy ideas and then craft those into creative solutions that bring content to life.

Content marketing is part craft, part science. Getting a message exactly right can take some tinkering best informed by data. I’ll work with you at the beginning, middle, and end of each project to define your expected results, craft content toward those expectations, then test, learn, and tweak to get even better results.